We set up shop 22 years ago with simple aims: design some great stuff, work with some nice clients, have some fun. Today, SAS is all about using creativity to solve business issues.
Companies have worked with consultants to create efficiencies, reduce costs and reorganise operations. But Excel and Powerpoint will only get you so far. Creativity is now recognised as a way of solving business problems. All around us you can see how design and creativity are being used to give businesses a competitive edge.
No one comes to us for a new brochure or website. They come to work out how to attract the right talent, build trust with key stakeholders, change the way their people work or the way the City perceives them.
The way we've grown reflects this: as digital became a way of solving communications problems, it became an important part of our offer 15 years ago.
And because communication issues don't exist in isolation from one other, we've developed expertise in three areas: brand, talent and corporate communications.
In 2007 we became part of Publicis Groupe - more specifically MSLGROUP, a network of specialist PR and communications agencies. Now the ideas we have developed over 20 years are being exported across our network.